S'mores. They're delicious, but they're a pain to make. You’ve gotta go into the wilderness, gather wood, find a safe place to start a fire… it's exhausting. Thankfully, OREO introduced new S'mores flavored cookies. Finally people could enjoy s'mores any time, no campfire necessary. 

To launch these summery treats, we teamed up with Shadowmachine to create an an unidentifiable forest creature named S'morey whose mission is to put haphazard campfires around the globe. Best of all, he’s even got his own theme song.

Press: Creativity Editor's Pick, Adweek Ad of the Day, Fast Company