Most Australians get their news from social feeds. But with algorithms only serving what they’re interested in, they only see a narrow range of stories. Luckily, news.com.au is known for delivering the full spectrum of news – from sports and entertainment to politics, travel and technology – all in one place.
"News in Colour" showed Aussies that news.com.au was the place to go to find the Royal Commission next to the Royal Wedding, the President’s address next to ‘that dress’ and ice epidemics beside ice-cream epidemics. And we did it at the speed of news, delivering each OOH within 24 hours of the stories breaking. Many of which were placed in contextually relevant sites.
Awards:
Award Awards Finalist – Posters
MFA – Best Real Time Marketing
B&T – Best Out of Home Campaign
We also created a brand ad to help cement our place as the one place to go for every type of news in Australia.