When Kahlúa launched their new Salted Caramel flavor, they wanted to focus on how well it pairs with iced coffee. So we chose to highlight the fact that without this new liqueur innovation, an iced coffee is really just a virgin iced coffee. Then showed people how to turn their virgin iced coffee into “real” ones with Kahlúa.

To make these scenarios come alive, we teamed up with set designers Nix + Gerber, directors Andrew Wonder & Lainey Dubinsky and proceeded to spend two days making Kahlúa Salted Caramel get it on with a coffee cup, spilling “real” iced coffee all over these cute little sets.

Press: Fast Company